Communication Skills and Its Importance

Definition of communication skills:-

Whether we realize it or not, we communicate ALL the time and we all have communication skills within us. And given the number of platforms and devices we use in everyday life and the multiple tasks that our routines require. Most of us are very good communicators.


The ability to communicate effectively with colleagues, seniors, and staff is essential, wherever you are working. Workers in the digital age need to know how to effectively send and receive messages in person, as well as by phone, email, and social media.

Is Business communication and General communication different?

The answer is yes it is different.

Business communication differs considerably from regular communication. It refers to communication that takes place in a work environment and aims to achieve the common goal of getting the job done and doing it effectively.

Business communication can be internal, that is to say within the organization between colleagues or between departments; or it can be external, for example, a brand creation campaign for a company to consolidate its image.

This could also include communication with suppliers, partner organizations, potential customers or just the general public.

Many career paths rely almost entirely on business communication skills, such as marketing, customer service, corporate communications, public relations, brand management, advertising, and business management events.

Although the parties at the sending and receiving ends of the communication differ, each of these career areas involves getting a certain message across and getting it out to a very specific target audience.

The number of platforms we use for corporate communication has exploded in recent times. While the telephone and email were once the most used media, online meetings, videoconferencing, teleconferencing, voicemail, and even web chat and instant messaging are now part of the course.

When it comes to a business targeting a large audience, PPT, videos, blogs, applications, television, and social media come to the rescue. And, with all these platforms available at your fingertips, let’s not forget where it all started – good face-to-face communication!

Why is Business Communication so Important?

Communication is the lifeblood of any organization. Whether it’s issuing simple instructions at work, dealing with a difficult situation with a subordinate. Cheering up, finding a better way to meet productivity goals, educating your team on feedback from customers after a product launch. Or as CEO, to get your employees to adhere to your business vision. Communication is the linchpin of any business, from start-up to international society.

Most common communication skills

These are some of the best communication skills that recruiters and hiring managers want to see in your CV and cover letter. Highlight and demonstrate these skills during job interviews, and you will make a solid first impression. Continue to develop these skills once you are hired, and you will impress your boss, your teammates, and your clients.

1. Speaking

Oral or verbal communication is perhaps the most used medium for getting a message across the workplace. It includes meetings, presentations, workshops, face-to-face interviews, and video and telephone conferences.

It’s direct, it costs nothing and it’s instant. It is also effective because it allows the receiver to pick up critical nonverbal cues such as facial expressions, tone, tone, and body language.

This communication skill is best utilized in situations where establishing a private connection is vital. Like conflict resolution scenarios, team-building exercises and when selling a product. But as more and more companies go global and work with partners, customers and clients around the world, verbal communication is losing ground on digital platforms.

2. Listening

Perhaps the most difficult business communication skill to practice, listening involves not only hearing what someone is saying but also understanding the content. Decoding all non-verbal cues and filtering out a message without bias or prejudice.

Listening effectively is a winning tool in every manager’s toolbox because it involves the ability to put yourself in someone else’s place. Which every employee wants – an empathetic ear.

Take this attitude to a much broader level and you have a business that listens to what its customers, customers and even the competition have to say.

A company that listens effectively is a company open to ideas, comments, innovations. Which maintains good organizational relationships, which is ready to correct its errors and which inevitably moves forward.

3. Writing

This is another powerful business communication skill, which encompasses the full range of posters, internal memos, official letters, emails, bulletin boards, flyers, PPTs, etc.

Effective writing requires a careful choice of words that send a message in a consistent and precise manner.

This form of communication is reliable; it can be used to reach several individuals at the same time; and is the best way to pass on technical information.

Precise and explicit, written communication is an effective tool for explaining complex concepts and issuing instructions. It is unambiguous, and when the author is articulated, he or she leaves no room for misinterpretation.

Written communication also creates a paper trail for future reference and it also helps the legal teams of large companies to do their job.

4. Reading

It’s difficult to master simply because more and more people, especially young people, are spending less and less time reading.

Many limit their reading to social media and instant messaging, while only reading when necessary.

However, to be a successful employee, executive, manager or CEO, you must master the art of reading simply. Because at least half of your business communication is in written format. It’s the best half of “writing” in the paragraph above!

Communication Skill Training

Internationally renowned institutes such as the British Council and Cambridge University Press offer certificate courses in business English.

These institutes have centers all over India while they also offer online options.

Many private institutes offer to improve your English skills and your business communication skills in general.

Learning to communicate in English is only one aspect of improving your business communication skills. Once you have mastered the whole repertoire, there is no need to underestimate the boost it can give to your career.


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