While professional Instagrammers (or those who make some money on the side) tend to have a few characteristics in common. There are many ways to earn money from Instagram. You can choose the option that best suits what you publish. Or mix several options to generate a more stable source of income.

How many followers does someone need to make money on Instagram?


If you are wondering how many subscribers need to get there, the answer is “not as much as you think”.


  • The long answer depends on factors ranging from:
  • What niche you are in and how easily you can link it directly to a product category. Like fashion, food, beauty, and fitness are popular niches, based on the best Instagram hashtags.
  • The level of engagement of your subscribers (100,000 false subscribers will not represent much).
  • What revenue channels you are exploring.
  • Naturally, the more followers you have, the better. Check out our tips for getting followers on Instagram.
  • While the simplest Instagrammers make thousands per post on the photo-sharing platform. Even those with a smaller but engaged readership of 1,000 have the potential to start out making money.

How much money can you earn on Instagram?


This is the first question from anyone trying to monetize their Instagram, but there is no hard and fast answer. There are many variables that take into account the amount of money a user can earn by posting on Instagram. Such as the accounting niche, monetization model, quality of posts, number of followers, and rates. commitment, just to name a few.

One of the most popular (if not the most popular) means by which influencers make money on Instagram is through sponsored posts. Influencers are responsible for setting their own collaboration rate with brands, so the income potential varies even more here.

For example, an account that diversifies into influencer marketing and sponsored posts may start by charging $ 25 to $ 50 per post, and accounts that are already established as influencers with 30 to 80,000 subscribers may charge hundreds of dollars per publication. Once influencers reach more than 100,000 subscribers, they tend to start charging at least $ 1,000 for a single post, like Sam Ushiro, who has 283,000 followers and $ 1,500 per post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can raise more than $ 500,000 for a sponsored Instagram post.

Combine the wide variety of influencers’ rates with the variable number of brands they work with and the number of sponsored posts they receive, and it becomes quite possible to make a full-time living by posting on Instagram!

Here are some most common ways to earn money from Instagram

Work with brands on sponsored publications/posts


The term “influencer” is often used these days.

An influencer is basically anyone who has built an online reputation by doing and sharing awesome things online. For their audiences, influencers are creators of taste, creators of trends and trusted experts whose opinions on certain subjects are respected.

Many brands simply cannot compete with this and therefore instead partner with influencers for sponsored articles that help promote their products.

But it’s not just the size and scope of your Instagram account that brands want. It’s your audience’s trust and commitment to your content.

It can be difficult to balance your earnings as an influencer and your integrity as a creator, but if you don’t rely on your Instagram earnings to stay afloat, you still have the freedom to be selective about brands with that you work with, just like brands will be selective about the Instagrammers they work with.

How to decide what to demand as an influencer

In a survey of 5,000 influencers, about 42% said they charged $ 200-400 per publication, just to give you an idea of what certain brands are willing to pay for and how to trade based on the cards you hold.

Don’t limit yourself to sponsored articles

Earn an extra as an affiliate


Partnering with brands isn’t the only way to monetize your Instagram account. In addition to working directly with brands in sponsored posts. You can also use affiliate marketing to generate income on Instagram. Affiliate marketing is when a brand pays you a commission after someone has bought a product that you recommend. Usually, with a promotional code or affiliate link, the affiliate marketing networks that you are part of will track the amount of sales that your referral is making and pay you a percentage of the profits when all is said and done.

Selling affiliate products is as simple as recommending a product as long as you always remember to include your link or tracking code. The best place is to start with the products that you are already using and to recommend and research if these brands are already part of affiliate marketing networks.

There are hundreds, if not thousands, of affiliate programs available to join and in every niche imaginable. Some of the best affiliate marketing networks to join early on include Amazon Associates, Linkshare, Shareasale, and Commission Junction.

Sell your photos online or on objects

Someone could get famous on Twitter by telling 140 character jokes, but Instagram is basically a photo-sharing app. And photos are items that can be licensed, printed, and sold in a variety of ways.

If photography is what got you into the Instagram game in the first place. You’ll list your photos in markets like 500px or Twenty20 where brands and publishers can license them.

However, you can sell your photos as prints and other physical products using similar methods described in the last section. Services like Printful and Teelaunch can let you put your photos on posters, phone covers, pillows, and more, taking care of orders and customer service.

Take the story of Daniel Arnold who went from “eating toast 3 meals a day,” according to an interview on Forbes. To earn $ 15,000 in one day by offering to sell prints of his popular but controversial photos. If you already have the request, you just have to take the initiative and offer your audience the opportunity to buy your photograph.

Do it for the ‘Gram (and get paid)

What started out as a hobby – making people laugh, doing silly photoshoots with your dog, or sharing food photos – can snowball the chance to turn Instagram into a source of income fueled by your engaged followers.


There is a world of possibilities as a creator with an outsized online audience of individuals who cannot help but stop once they scroll past your message in their stream. It is this special call that you have that opens the door for you. Just browse it.


Here are some more money-making tips for you, do check it!

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